Online advertising spending in the UK rockets by 62%
The UK’s Internet Advertising Bureau – IABUK – has published its bi-annual report underlining rocketing online advertising spend in the UK reaching £490.8 million in just half a year. This means that the advertising spend in the UK is now double that in 2003. The spend represents a 5.8% share of marketing budgets. The report […]
Online spending budgets rise 18% in Italy
A recent study by the e-Media Institue of Milano has identified a strong 18% growth in online marketing expenditure in 2005 when compared to the previous year. The study called NON SOLO BANNER was carried out between July and September of this year and identifies a number of key points in the framework of a […]