UK paid search to exceed £1 billion in 2006
In a conversation with Multilingual Search, Guy Phillipson, Chief Executive of the IABUK commented that paid search should exceed £1 billion by the end of 2006 in the UK. Guy says, “Search is the perfect form of persuasion marketing and is rapidly becoming the largest slice of the pie in the UK – it is […]
Paid search in the UK up 57.7% to £531.3m
The IABUK, reported in the Guardian says that paid for search advertising or pay per click, has risen by 57.7% this year over last. The finding comes in their annual study of online market share carried out with Pricewaterhouse Coopers and the World Advertising Research Centre. A YouGov finding also says that UK web users […]
Online advertising to exceed 10% of budgets in 8 markets by 2008
Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year – the UK adn Sweden – interestingly not the US. The 8 countries are:- Australia Israel Japan Norway South Korea Taiwan UK In 2008 it […]