Conversion Rate Optimisation: What, How and Why – TV Series

Sales, leads, downloads, views, subscriptions – whatever the goal of your website, it is likely that it will have an action you want the user to complete. The more actions completed, the chances are the more your business will grow. This is why Conversion Rate Optimisation (or CRO) is so important – understanding why visitors […]
India Sees 50 Million New Web Users In 6 Months

Global Marketing News – 7th September 2015 India sees 50 million new web users in 6 months The Internet and Mobile Association of India (IAMAI) has revealed that India’s online population has just reached 350 million, an increase of 50 million from just 6 months ago. 60% of Indians go online via mobile phone, with […]