Google Turns to Advertising in Russia
C-News reports that Google has launched its first ever advertising campaign in Russia. While usual Google policy is to rely on word of mouth to build support, they have decided to change policy in Runet. Google’s advertising banners appeared on the websites of a number of large internet resources, such as Gazeta.ru, Eurosport.ru, Gismeteo.ru and […]
Survey Points to Google Poor Performance in Russia
This week comScore released a study on the most popular internet properties across Europe. As you would expect, Google is the most popular destination in 13 of the 16 countries surveyed. However the results show that Google has made less progress in Russia than other statistics would indicate. Yandex was rated first, then Mail.ru followed […]