10 things international web marketers need to know

….and will learn at the International Search Summit @ SMX West

The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be found at ISS @ SMX West on Monday February, 27th.

1. 1. How to geo-target your international website correctly in Google – make sure your localized content is being seen in the right place, by the right users.
   2. How to improve your internal processes to develop a global search center of excellence – do not let internal inefficiencies hinder international growth.
   3. Where Facebook does not rule the social networking space, and how you can harness local social networks to reach users in markets like China, Russia, South Korea and Japan.
   4. The impact of domains on international performance and how to determine the most effective domain strategy for your business.
   5. The latest global internet trends – what is big in the US isnt necessarily having the same impact elsewhere.
   6. How to penetrate the vast and profitable market of China, dealing with complex issues such as trade and internet censorship.
   7. Why Yandex is the search market leader in Russia and what Russian internet users want from their online experience.
   8. How to effectively reach Spanish speaking users online, in the US and around the world.
   9. What others are doing. Learning from the experience of others and sharing problems, challenges and solutions will give new insights and new perspective on multinational marketing activity.
   10. That you are not alone! Making new contacts with experts, suppliers and fellow marketers will help develop an invaluable network and open doors you never realised existed.

Book your place at the International Search Summit Workshop today, saving 10% on all passes with the discount code smx10iss.

Already attending SMX West? No problem! Just contact the team at SMX who will be more than happy to add ISS to your pass!

For the full agenda, list of speakers and pricing details, visit http://searchmarketingexpo.com/west/international-search-summit

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Gemma Houghton

Director of Marketing at Webcertain

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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