Guanxi: secret to marketing in China
A recent article at CMO magazine discusses the subtleties of marketing in China. The use of guanxi – your “network of influence” or your sphere of friends and acquaintences – is explained as being far more valuable than other Western marketing methods.
Google stealing international market share from Yahoo!
As seen on Threadwatch, Forbes is running an article on the Google taking market share from Yahoo! within international markets. Citing data culled by comScore, Bear Stearns said Google’s international market share in November rose to 71.3% from 68.9% in the prior month. Google’s growth rate was almost double the rate of that of the […]
Microsoft's new strategic partnership in Japan
On December 27, Microsoft, Japan Telecom and Softbank BB announced the development of “Messenger Joint Communication Services” with their strategic partnership. This service ensures the security by combining the network infrastructure and the services such as VoIP, E-mail, internet access, group ware, instant messaging, and desktop. They plan to start providing the solutions to corporations […]