The Platform Programme: Facebook, Twitter and Weibo Updates
The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only see a small percentage of posts by that Page. English-language Pages can now use the […]
WeChat Sets Its Eyes On Africa
Global Marketing News – 11th February 2016 WeChat sets its eyes on Africa The Chinese social app WeChat is setting its sights on the emerging African market. WeChat is a social network, messaging service, video and voice calling service and digital wallet. It is hugely popular in its home market of China, where it has […]