International Search: Do What The Data Tells You
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One of those speakers is Mel Carson from Majestic SEO, who’ll be speaking on the use […]
Game On! How Yandex Uses Sports Rivalry To Succeed In Turkey
When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making inroads into a heavily Google-dominated market through clever, locally relevant marketing tactics that should serve […]