The search marketing association EU goes for lift off
For some months a group of search marketers around Europe have been drafting a constitution and plans for an association to represent search marketers. Following the success of the SMA-UK, Mikkel deMib Svendsen and Andy Atkins-Krüger have been working with Sante Achille from Italy, Ben van den Bergh from the Netherlands, Olivier Guillo of France, […]
Spend per internet user in Belgium – lower than the UK and France
An IAB Nederland study reported by Digimedia confirms earlier reports in this blog on Belgian statistics, that the market is somewhat lagging behind. According to the study, spend per person online during 2004 in France was 54 Euros, in the UK 42 Euros and Belgium just 8 Euros. The number of advertisers has gone from […]
Dutch online advertising grows by 34% in first quarter of 2005
The Dutch Interactive Advertising Bureau reports that the online advertising market grew by 34% in the first quarter of 2005 to 21.5 million Euros. Emerce, which brings us the report, explains that the bureau brings together 18 organisations including TradeDoubler, MSN, Ilse, Lycos and Wanadoo but doesn’t yet include Google or Yahoo, something which IAB […]