Online advertising spending in Bulgaria up by 110% in just one year
The agency controlled online advertising market in Bulgaria grows 110% from 2005 to 2006 shows a recent study by Investor.bg. Advertisers spend 5.6 million leva (3.8 mln USD) through advertising agencies and media shops during 2005. In 2006 spending increases rapidly to 12.5 mln. leva (8.6 mln USD) and is expected to reach 20 mln. leva in 2007 (13.7 mln. USD). This implies a 60% growth in internet advertisng for 2007.
Yahoo tries to improve its relevance to India
The Business Standard reports on attempts that Yahoo is making to ‘improve its relevance to India’ by adding cities and listings portals. Both Yahoo Our City and Yahoo! India Maps are at the beta testing stage – but will help Yahoo’s India based users to search locations comprising of 170 cities, 4,785 towns and 220,000 […]