Heavier users of the internet are switching to Firefox in greater numbers in the UK, says Nielsen//NetRatings. According to their latest report, by September 2006 almost 12% of UK users had adopted Firefox.
Whilst for web marketing campaigns, 12% isn’t a huge number it still cannot be ignored. Which retailer would willing stop 12% of its customers from walking through the done – none! Added to that, the figures show that Firefox users see 24.4 pages per person per month – compared with just 19.1 pages for Internet Explorer – a difference which reduces the Internet Explorer advantage.
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
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IE / FF use greatly depends on the group a site is targeting. Matt Cutts recently discussed this matter on his blog, and other users are reporting the same trend: More technically proficient / web savvy users (read geeks, like myself.) tend to use Firefox in far greater numbers then IE. IE, of course, has a strong position in the less technically proficient surfers out there as it comes with Windows. A lot of people are still afraid of ‘downloading and installing things from the scary web’.
I believe word of mouth, the quite fanatic advertisement of Firefox and the direct support from Google will keep pushing it forward as surfers become more and more familiar with the internet.
Even if it wouldn’t be for the fact that Firefox is simply a better browser with, in my opinion, far better features and custom plugins, the sheer dislike for Microsoft by a lot of people out there already gives Firefox a significant advantage.
[…] En la entrada: 12% of UK web users adopt Firefox rather than IE podemos ver como, de media, los usuarios de Firefox visitan más páginas que los usuarios de Internet Explorer en el Reino Unido (Sept. 2006). […]