One of the biggest pitfalls of running campaigns across different markets and languages can be making assumptions or believing stereotypes about countries and cultures. By assuming you know how a particular culture behaves or what they expect, you can run the risk of creating content and campaigns that will at best appear irrelevant to their audience, or at worst actually seem offensive.
So of course, the biggest lesson of all in international campaigns is to do your research and ensure you get under the skin of your potential customers in each and every market you’re investing in, to give your business the best chance of success.
At Webcertain, we have an advantage on that front! With 44 languages spoken in-house and a team of people from all corners of the globe, we’re all learning and experiencing different cultures and behaviours every day. And we thought we’d give you a glimpse into our world to meet some of the team and let them share with you some international marketing lessons.
We try not to take ourselves too seriously, so you might see a few of those stereotypes making their way into our videos, and helping to illustrate our point!
We’ll be sharing each of our video lessons over the next couple of weeks. You can check out this post for updates, or follow us on Twitter or Facebook to stay up to date with the lessons.
Lesson One
Lesson Two
Lesson Three
Lesson Four
Lesson Five
Lesson Six
Lesson Seven
Lesson Eight
Lesson Nine
Lesson Ten
Lesson Eleven
Lesson Twelve
Lesson Thirteen
Lesson Fourteen
Lesson Fifteen
And we’d love to hear from you! Whether it’s to share your most important international lesson, dispel or prove your favourite stereotype or give some insights into a particular country, get in touch and help us add to our collection!
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