UK Ad Group Calls For Ad Measurement Standardisation
Global Marketing News – 17th August 2017 A UK ad group has called upon YouTube and Facebook to agree to a list of advertising standards, Google is expanding its Universal App Campaigns tool, and Facebook is testing a new targeting feature that focuses on brick-and-mortar consumers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range […]
3 things to consider when doing international content outreach
This blog post was updated on 11 June 2021. Content outreach is the process of contacting relevant website owners, bloggers and social media influencers and asking them to publish your content on their website or profile. It is a super-important part of a content marketing strategy; after all, what is the point in creating fabulous […]