Maintaining International Brand Consistency: Why Your Business Needs A Glossary
When it comes to producing content to fulfil your marketing or corporate communication needs it’s incredibly important to establish a voice for your company, or brand, to be used consistently throughout all materials produced – even more so when your company eventually goes global. Ensuring that the same terminology is used across all business sectors […]
Yandex Concerned About Proposed Russian Right To Be Forgotten Law
Global Marketing News – 19th June 2015 Yandex concerned about proposed Russian right to be forgotten law Yandex has raised concerns about a proposed “right to be forgotten” law in Russia. The Russian government unveiled plans for a “right to be forgotten” law earlier this week, which would allow Russians to ask search engines to […]