Head to head: Can linguistic advantages help Yandex beat Google in Turkey?
It was not that easy; just to walk in and become a contender in the Turkish internet market… blatantly squaring off against the virtual-market monopoly of the 15 years-established search engine Google in Turkey….but Yandex was very determined to be successful. Its target is to corner 20-25% of the search traffic, bullish figures when we […]