ISS – Managing websites across multiple markets
Managing Websites Across Multiple Markets David Sowerby – Straker Software The internet community is changing – major changes are under way forces driving the global economy have shifted must focus on international – moving into new markets The web is the most effective media to open new markets. The translation industry hasn’t changed over the […]
ISS – targeting the Latin American markets
How to Target Key Latin American Markets Ana Leckenby – WebCertain Spanish and Portuguese speaking countries total more than 200 million worldwide – an interesting audience. There are a number of economies that have survived difficult times – for example Chile, Argentina High tech cities A push to support globalisation Things Latin Americans like… Transactional […]
ISS: Search in Holland (the Netherlands)
Search in Holland the Dutch use Google – 94% localisation is the primary factor 17 million people – high density Kingdom democracy 70% speak English 60% speak German Dutch are very much online 85% are online, mostly youngsters starting from age 4 are online at least once a week 5 million use broadband – they […]
ISS – Search in Japan
Motoko Hunt – AJPR 94 million users 4% using devices other than PC or mobile, such as TV and Playstation 90% 14-49 are on the internet 99% of business with 50% of them on Ecommece Country code in japanese characters starting next year Google is increasing penetration (google now just over 50%) Verticals are doing […]
ISS – Using Online PR for Links
Kristjan Mar Hauksson – Nordic eMarketingGround rules no distribution of the same text to multiple locations re-write to two or three versions write it short and scalable do not spam it with links 2 or 3 at the most Try to influence people to pick up the story – people who are passionate about topics. […]
Panel Debate – Link Building, What is the best type of Link?
This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking. Which is the best link ? From a relevant website ? well yes but good links are those that generate traffic. The ideal […]
ISS: Digital assets and digital asset management
Universal Search and Digital Asset Optimisation Anne Kennedy – Beyond Ink Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion. We are actually doing marketing Why care? Multimedia is a driver of search marketing. YouTube Flickr Facebook Twitter Tap into these […]
Key consumer insights & search of Bing
Peter Maxmin – Bing BING now investing “heavily” in Europe. People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent. Search sessions are long and repetitive – for rx. seeking a digital camera – isers will […]
ISS – Bill Hunt Global Search Strategies
There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with: Team Build your global team Linguistic Maximize your content and keywords Infrastructure Offers scaling opportunities INFRASTRUCTUE many countries and languages are a challenge right from the start. Working with local teams is essential – the local agencies need […]