Search Engine Marketing industry web statistics key reference comScore’s recently issued its ‘2010 U.S. Digital Year in Review’ report
comScore chairman Gian Fulgoni says ‘2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms. As we embark on a promising 2011, marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future.’
Some raw facts:
- Tthe overall U.S.A e-commerce spending was $227.6 billion in 2010, up by 9 percent versus 2009.
- The USA travel e-commerce spending increased by 6 percent versus 2009, reaching a healthy $85.2 billion, while non-travel retail e-commerce spending rose by 10 percent to $142.5 billion for 2010.
- Social networking continued its rise to stardom in 2010, 90 per cent of U.S.A. Internet users now visit a social networking site once a month, and their average time spent on those social networking sites is greater than 4 hours. Fact: 1 out of every 8 minutes online is spent on Facebook.
- Compared to 2009, the U.S.A. Search Engine Marketing market grew 12 percent in 2010.
- The U.S.A ad display market totals 4.9 trillion display ads in 2010 with a DAI – display ad impressions – increasing by 23 percent in December 2010 versus December 2009. Social networking websites, now represent more than one third of all display ad impressions, those social networking sites drive the ad display market up.
- In December 2010, the average American spent over 14 hours watching online video, a 12 percent growth versus 2009, and streamed 201 videos, an 8-percent increase compared to 2009 figures.
- Smartphones reached 1 in 4 mobile subscribers and 3G penetration crossed the 50 percent mark. Over 47 percent of mobile subscribers are interactive Internet media users, growing by 8 per cents versus 2009.
Bing is the big winner of the 2010 search engine industry, growing by 29 per cent more searches in 2010 versus 2009. As for the King Google, leader of the search engine industry in 2009, also grew its search queries by 13% in 2010.
The number of people using search engines was up by 4 per cent and the number of searches per searcher rose by 8% versus 2009. Bing’s market share is on the up, but not at Google’s expense.
Naturally, the search engine industry has changed drastically in 2010 with Bing powering search on Yahoo, and Google providing search results to AOL and other network partners.
End of 2010, comScore valued Google’s total share of the USA search engine market to 70%, while Bing was at 24%.
Christophe Bernigaud
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