According to comScore Japan’s access ranking report on entertainment sites for February 2009, 45.7 million Japanese visited entertainment sites during the month of February, which is about 74% of Internet users in Japan. (The data includes the accesses from PC at offices and homes, and doesn’t include the accesses from mobile, PDA, or PC accesses from Internet cafes, etc.)
Top 5 entertainment sites by accesses:
– YouTube: 21.7 million
– Sony Online: 15.2 million
– iTunes Software: 12.1 million
– NicoVideo.jp: 11.2 million
– Fuji Television Network: 7.45 million
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
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Some interesting results Motoko.
I am a bit surprised that NicoVideo is almost as
popular as iTunes.
Would be interesting to do a comparison of Japanese website user attitudes comparing YouTube versus NicoVideo.