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21.7million Japanese visited YouTube in Feb'09

According to comScore Japan’s access ranking report on entertainment sites for February 2009, 45.7 million Japanese visited entertainment sites during the month of February, which is about 74% of Internet users in Japan. (The data includes the accesses from PC at offices and homes, and doesn’t include the accesses from mobile, PDA, or PC accesses from Internet cafes, etc.)

Top 5 entertainment sites by accesses:
– YouTube: 21.7 million
– Sony Online: 15.2 million
– iTunes Software: 12.1 million
– NicoVideo.jp: 11.2 million
– Fuji Television Network: 7.45 million

One Response

  1. Some interesting results Motoko.

    I am a bit surprised that NicoVideo is almost as
    popular as iTunes.

    Would be interesting to do a comparison of Japanese website user attitudes comparing YouTube versus NicoVideo.

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