International Blogging and Multilingual Aspects
Finally my presentation … I gave an overview on how to establish a multilingual international presence with a blog. I, like Multi-Lingual Search, use WordPress and based my presentation on that platform. There is a paper I wrote with tips and information on multilingual blogging – you can download copy of the PDF here.
Link building
Dixon Jones – Receptional Getting indexed is the easy bit – problems arise when you start building brand – 3 elements are central to your placement query site links Now that links are imperative problems arise on how to interpret them. Social media amongst users of the same demographics will have an impact on your […]
Content management issues and SEO
Kristjan Mar Hauksson – Nordic eMarketing Technical issues can kill your website – missed opportunities. In many cases CMS is at the base of the problem. People are more likely to click on URLs that are READABLE (transparent and understandable) – all search engines still have problems with dynamic URLs (although they are getting better […]
FTSE 100 Companies and SEO
Eyal Haik – WebCertain 45 companies out of 100 were examined – many of them have little global web presence. There was an inconsistent approach to implementation (for examp on the TLDs) Scorese ranged from 23 to 78% – a lot of room for improvement 13% had URLs translated 24% had a country selector 44% […]
Doing Business in Asia
Barry Lloyd gives an interesting presentation on doing business in Asia. All Asian countries are very very different Cultures are different and totally different from western customs Getting products in front of your target market is easier than any previous time in history Research is critical to doing business abroad in Asia – understand culture […]
Global Online PR – how you can improve your organic ranking
Volker Ballueder – Web Certain PR to improve your organic ranking multilingual is growing fast with Africa at a fast growth rat. PR Services: E-newsletters blogs Forums News Feeds Video One way is to optimise your press release – products & services – territories – customer promise – brands Clickpress lesinfos.com repandre.com fastpitch i-newswire are […]
Geolocalisation and Search Engine Issues
John Brenne – Geolocalisation, hosting and domain issues Local links Ip address domains language telling the engine what makes your site regional ? your domain name sublevel domains country code all require local links you can identify the language with META TAGS (the Lufthansa website does this). Search Engine and local hosting – any local […]
International Search Summit
The International Search Summit kicks off this morning at the British Library with he welcome of Andy Atkins Kruger, introducing speakers and above all the international market where English is no longer the dominant language. Geo.targeting and linguistics are introduced by Andy, there will be presentations during the day that will drill down and provide […]