Russian Yandex goes after the Long Tail
Yandex, Russia’s leading search engine, has reduced the minimum cost per click from $0.10c to 0.01c (30 kopecks) in their contextual advertising program. This should allow users to start using Yandex more effectively for the PPC long tail, as they do with Google. “Practically all Russian companies already know that contextual advertisement in the Internet […]