Most conversions occur offline
Media post has a good article about this. It’s interesting to note that this is so significant in the US, as it is generally the case in developing Internet markets that even more activity happens offline. Even if you don’t have access to brick & mortar stores for your products or services, adding points of […]
Free Marketing Guide to China
MarketingSherpa, the popular research site, has released the first of a free two part series on marketing to China. Special Report Part I: Marketing to China — Overcoming the Top 5 Challenges The biggest mistake companies make is “approaching China as a single, huge market when in fact, China is a series of markets that […]
New search engine and yellow page service launched in Denmark
The Danish tv station TV2 has quietly launched a new search engine called TV2 Fredo. The search engine presumably offers contactinfo, website links(!), maps and a link to a gift certificate partner. TV2 describes the search engine as follows (my rough translation): TV 2|Fredo is a search service for people that wants to shop goods, […]
Russian search engine Yandex set for IPO
The Moscow Times is carrying a report on the recent surge in London IPO listings for Russian companies. Seven Russian IPOs raised $5 billion on the London Stock Exchange in 2005, making Russia the biggest source of international primary offerings in London. Bankers estimate up to 25 flotations this year will raise several times that […]