China without Google: Time to optimise for Baidu
Chinese search engine Baidu is the undisputed market leader when it comes to search in China – and following Google’s closure of its Chinese website, its market share is likely to rise. Organisations attempting to reach the 380 million Chinese internet users should already be targeting Baidu but it is now even more important to […]
Google China Exit: Global Search Empire on the Wane?
Google’s announcement that it is re-directing Chinese users to uncensored Chinese-language results at Google Hong Kong is an historic turning point when one ’empire’ sees its apparently unassailable position as no longer certain. In China it is hugely important to maintain ‘face’ and not to embarass another party. Google’s move could either be a convenient […]
Google in China – A timeline
As Google announces its withdrawl from the Chinese market, this post highlights some of the key events in Google’s ten year history in the country. 2000 – A Chinese language version of Google.com is launched – and over the next few years is often blocked or at least temporarily unavailable. It does not have widespread […]