A 5-point bidding framework for international paid search campaigns
Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for making bidding judgements and decisions, based on my experience of working on campaigns in multiple […]
Ebay India Encourages Women To Drive Ecommerce
Global Marketing News – 24th July 2015 Ebay India launches #SheMeansBusiness to encourage women into ecommerce Ebay India and Your Story have partnered up to launch a campaign called #SheMeansBusiness, an initiative designed to encourage women in India to become entrepreneurs and sell their products online. Female entrepreneurs can submit their success stories from now […]