Programmatic Advertising Delivers Best Digital Return
Global Marketing News – 26th January 2016 Programmatic advertising delivers best digital return Research by AdRoll has found that digital advertisers are planning to increase their spending on programmatic advertising more than any other form of advertising this year, with two thirds saying they were going to increase the amount they spent. Programmatic ads are […]
The Advertising Arena: Google, Bing And Yandex Updates
The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be Mac compatible for the first time ever, allowing Mac users to manage their paid search […]