Webcertain blog

The pros and cons of working with Baidu PPC

baidu ppc

Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called AdWords, Baidu has a PPC platform of its own called “Tuiguang”, which is Chinese for […]