Managing The Biddable Media Mix In Global Campaigns
Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, to delve into the different advertising opportunities, discuss how global businesses should utilise them and […]
Facebook Revealed As Key Channel For Businesses In Africa
Global Marketing News – 28th September 2015 Facebook revealed as key channel for businesses in Africa New data from Facebook has revealed that the majority of users from key African online markets use the social network to interact with small-to-medium sized businesses. 63% of users from Kenya, 61% from South Africa and 54% from Nigeria […]