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90% of Japanese bloggers willing to write product reviews for reward

A blog service provider, Hot Link announced the results of blog/SNS usage survey in Japan.

59.2% of blog owners said that the ads appear on their blog, and 67.2% said that they’ve clicked the ads on the blogs.

66.0% answered that they would write product/service reviews for rewards (products and/or money) if they receive no pressure to write good reviews from the company. 28.2% answered that they would write the reviews even if they are pressure to write only the good reviews.
75.8% said that they have written product/service reviews on their blog.

There are several Blog/SNS marketing companies in Japan that give rewards for product/service reviews on blog/SNS.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

3 Responses to 903 of Japanese bloggers willing to write product reviews for reward

  1. ACOMPLIA says:

    nice blog

  2. Alisya says:

    I suspect that’s thereason general public want to read blog….Internet visitors generally create blogs to declare themselves or their secret views. Blog grant them same matter on the monitor screen what they specifically needed,so as the above stuffs declared it.

  3. seo says:

    Yes it is good to write because unless it no one knows what the heck is being on ones mind.

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