Global Marketing News – 8th October 2015
Brazil outranks neighbours in social media stakes
Research by comScore has revealed demographic trends for social media use in Brazil.
The study found that the majority Brazilian social media users are aged under 35, with people aged 15-24 accounting for 30% of all users and those aged 25-24 accounting for a quarter.
It also revealed that there are significant regional differences, with almost half of all social media users coming from the Southeast of the country.
A further quarter came from the South, and 16% came from the Northeast, with the Centre West and Northern regions having a very small number of social media users.
One demographic where there was no significant skew towards one group was sex: females accounted for 52% of social media users versus 48% who were male.
Brazilians are big users of social media. Around three quarters of Brazilian internet users are active on social networks, and the average Brazilian spends 8.8 hours a month on social media, higher than the Latin American average of 6.2 hours a month.
Video website Viddsee to expand into Indonesia
The video website Viddsee is to expand into Indonesia.
Viddsee is a video site specialising in short Asian films and currently operates in Singapore, the Philippines and Taiwan.
It will be entering the Indonesian market following investment from CyberAgent Ventures.
In order to tap into the Indonesian market, it will localise its site for the country and has also partnered up with the Indonesian cinema company Cinema21.
Viddsee currently has 2 million users, and has said it hopes its expansion into Indonesia will help to grow this number significantly.
Viddsee is not the only online video company entering a new South East Asian country. International giant Netflix is due to launch in Singapore this month, and local giants Hooq and iFlix have also announced their intentions to launch in new South East Asian countries.
Messaging app Band hits 50 million downloads
The Naver-owned mobile messaging app Band has surpassed 50 million downloads.
Band allows users to chat privately in groups.
It is currently available in around 180 countries, with a surge in users from India and Taiwan being attributed to the app passing the 50 million mark.
The number of users from India and Taiwan has increased by a staggering 1,422% and 370% respectively compared to this time last year.
Band was launched 3 years ago and is owned by Naver, the company behind the most popular search engine in South Korea.
Global online payments to hit $3.3 trillion by 2020
The global online payment market is predicted to be worth over 3.3 trillion US dollars by 2020.
This growth is expected to be driven by an increase in mobile payments.
The research, published by ReportLinker, also revealed regional differences in payment preferences.
Credit and debit cards are the most popular ecommerce payment options in North America and Western Europe, as well as in South Africa where bank transfers are equally popular.
Third-party payment providers are popular in China, while invoices reign supreme in Germany.
Cash on delivery remains popular in Russia and Mexico, as well as in less-developed countries where trust in online payments is still low.
AirAsia to launch ecommerce arm
And finally, the airline carrier AirAsia has said it will be expanding its business with the launch of an ecommerce arm.
Its ecommerce arm will focus mainly on social gaming and online shopping, rather than airline-related services. It already sells tickets online.
Non-airline related items already account for 20% of the company’s revenues. It hopes that the launch of its ecommerce arm will push this even higher.
A spokesperson from AirAsia outlined the company’s goals, saying: “We aim to be the largest and most profitable interactive commerce company in Asia, by building a diversified portfolio of leading, specialised, and global ecommerce brands.”
Webcertain’s global marketing news bulletins are daily 5-minute videos, providing marketers with the latest international digital marketing news in an easy-to-digest format.
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Cal O'Connell
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