I’m Wilbur. I’m from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. I’m here at Webcertain to learn more about this “internet” and get to know humans from all over the world! Over the next 50 (working) days, I’m going to be sharing bite-sized videos about different areas of digital marketing to teach the monsters back home what I’ve learnt. From international SEO, international PPC, localisation and facts about how to do marketing in different countries around the world, I have a lot to catch up on! Here’s a little taste of some of the topics I’ll be covering:
- match types on different search engines
- SEO on Naver
- why you should never translate keywords
- the potential of Africa
- what trust signals to use when localising your website
- payment methods around the world
You can watch my 50 tips in 50 days series on the Webcertain TV YouTube channel, and I’ll also be updating this blog post every day when each new video is released. Stay tuned!
Introducing Wilbur
Tip 1: Match types differ across search engines
Tip 2: Remember Africa
Tip 3: Include Naver in your South Korean SEO strategy
Tip 4: Ad copy specifications differ across search engines
Tip 5: Focus on Baidu for Chinese SEO
Tip 6: Do not translate keywords
Tip 7: Use local trust signals on your website
Tip 8: Dynamic keyword insertion differs on Google and Yandex
Tip 9: Offer local payment options
Tip 10: Use the right type of Chinese on your website
Tip 11: Mexican e-commerce has seasonal variations
Tip 12: Consider Yandex Metrica
Tip 13: E-commerce is different in Argentina
Tip 14: Be aware of Russian website alternatives
Tip 15: Always review your translations
Tip 16: Be aware of ad blocking
Tip 18: The Thuiswinkel Waarborg trust mark
Tip 19: Translation vs. localisation vs. copywriting vs. transcreation
Tip 20: Consider 360 Search in China
Tip 21: Russia has its own social networks
Tip 22: In India, think multilingual
Tip 23: Consider Naver for PPC in South Korea
Tip 24: Baidu offers many advertising options
Tip 25: Localise your chatbot | 50 tips in 50 days
Tip 26: Switzerland has four official languages
Tip 27: Use social media when targeting India
Tip 28: Create separate Pinterest accounts for different countries
Tip 29: Be aware of Chinese website alternatives
Tip 30: Remember Seznam in the Czech Republic
Tip 31: Consider Instagram marketing in Germany
Tip 32: Beware of “false friends”
Tip 33: Localise your app
Tip 34: Consider Weibo marketing in China
Tip 35: Avoid calls-to-action in Russia
Tip 36: Focus on influencer marketing in Kenya
Tip 37: Host your website locally
Tip 38: Content outreach is different in China
Tip 39: Use your domain as a geo-targeting signal
Tip 40: Use Yandex’s vCard feature
Tip 41: Case nouns in Slavic languages
Tip 42: Some sectors are tough to enter in Italy
Tip 43: Consider WeChat marketing in China
Tip 44: Cultural differences when doing content outreach
Tip 45: Choose a multilingual channel model for YouTube
Tip 46: The importance of millennials in the travel sector
Tip 47: Consider creating AMP pages
Tip 48: Mobile SEO differs across search engines
Tip 49: Emoji usage differs worldwide
Tip 50: E-commerce is different in Poland
A thank you message from Wilbur
Wilbur
Latest posts by Wilbur (see all)
- Christmas traditions around the world - December 18, 2020
- International digital marketing: 50 tips in 50 days - August 13, 2018
