Watch the recording: Is there a future in influencer marketing?

Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy?

We explore this topic in our webinar recording. In this webinar, you will learn how best to approach influencer marketing for your business, including how to know when you should (and shouldn’t) include it in your digital marketing efforts.

Whether you are new to social media marketing, or whether you just want to improve your existing efforts, this webinar is a must for any brand considering influencer marketing as part of their social media marketing strategy.

Here are some teasers for some of the topics discussed in the webinar:

• What influencer marketing is: We provide a brief overview of the basics so that your understanding is built on a solid foundation. You will learn what counts as influencer marketing, and what is involved in a typical influencer marketing campaign.
• Different types of influencers: Not all influencers look the same. There are bloggers, vloggers, publishers and social media influencers. Even in this last category, there are various sub-divisions of social media influencers, from the big names, to micro-influencers, to nano-influencers, and even key opinion consumers (KOCs). You will learn what these differentiations mean and when you should partner with each type of influencer.
• The future of influencer marketing: We explore what we see as the future of influencer marketing. You will learn when you should (and shouldn’t) pursue an influencer marketing strategy, and how to work out the best approach for your business.

If you want to learn more about the future of influencer marketing, check out our webinar recording on this topic now!

In this webinar, you will learn:

• an overview of influencer marketing
• the different types of influencers
• the future of influencer marketing
• how best to approach influencer marketing for your business

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Daiana Damacus

Global Manager of Audience Marketing at Webcertain

Daiana has spent the last nine years working with social media marketing, influencer marketing, online research and content marketing. This has made her realise the importance of knowing your target audience for all areas of digital marketing. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social and content campaigns, but believes that relevancy has more weight than trends when it comes to successful campaigns. Originally from Romania, Daiana now lives in the UK.

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