Local search survey: Receive a free report on the international impact of Google Places

The survey on the international impact of Google Places can be filled out here.

In February, Google sent out a list of 40 algorithm updates – a new record for the company’s monthly series on search quality. While much immediate attention has been given to Panda 3.3 and link valuation in the SEO community, Google’s announcement of its “Venice” update – impacting on local search – has so far gone relatively unnoticed.

Local search is unquestionably one of the most interesting areas in SEO today, and while local experts have speculated the future direction and impact of local search, it is still unclear exactly where we are headed.

Google Places has had a major impact on local search and for some industries and businesses, developing an effective local search strategy is absolutely vital to online as well as offline success. Although this seems to be widely recognised, so far information on the international impact of Google Places has been very limited.

Webcertain has now taken the first steps in exploring the current and projected future impact of Google Places in international markets through this survey. All participants will get a free copy of the final report, as well as the chance to win passes for an International Search Summit event, if responding before 1 April.

Andy Atkins-Krueger will be speaking about the international impact of Google Places at the International Search Summit @ SMX Munich on 29 March.

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Immanuel Simonsen

Research Manager at Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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