According to the survey done by Opt and Cross Marketing, the “newspaper articles” was the number 1 reason (37%) why Japanese male searches, and the “conversation with family and friends” was the number 1 reason (49%) why Japanese female searches.
The research also shows that average Japanese search users view up to 3 results pages.
Q. What does prompt you to search the web? (male and female combined)
– Conversation with friends and family (40%)
– TV (33%)
– Magazine article (32%)
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
