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KDDI to incorporate Google search into EZ Web in Japan

KDDI announced the agreement with Google to incorporate Google’s search engine into its EZ Web Internet service for “au” mobile phones in July. This search service for both mobile phones and PCs, is the first of its kind in Japan.

Google’s PPC ads for mobile will be displayed on the search results pages, and the search users can call the advertisers directly from the ads.

Picture of Motoko Hunt

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.
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