The potential in China is big – no surprise then that Google, MSN, and Yahoo are falling over each other to get a foothold in mainland China and that the runaway success of the Baidu flotation has mouths gaping.
Baidu is the lead search engine in China – with Google holding a stake too – but the huge success of the flotation is making other outfits thing search, flotation and money all the way to the bank – reports Business Week.
According to BDA China, a research company, the online advertising market in China is already worth over $208 million with that whopping forecast for 2009 of $1 billion whetting a few appetites.
We can expect to see much more action in China very soon.
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
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