Juxt Consult – an Indian research agency – has published a set of 5 reports on the Indian sub-continent – including one which shows that internet use in the sub-continent remains below 5% on average – but that’s still 22.7 million users.
The largest slice of internet users is business related covering around 54% of all users – students represent a whopping 20%. Consumers at home almost don’t register with just 2% classed as ‘housewives’.
Internet Use Remains a Rarity in India
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
Latest posts by Andy Atkins-Kruger (see all)
- Launching our new concept – Webcertain In-house! - July 26, 2019
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- Be prepared: A personal message from Webcertain’s CEO - May 15, 2018
