UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network.
Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL and Terra are part of search and content network; Globo.com ( webdestination owned by Globo TV ) has a deal with YouTube (which by the way now has a portuguese version) to provide video content.
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Marcelo SantIago
Latest posts by Marcelo SantIago (see all)
- WPP in shopping spree buys 2 companies in Brazil - May 13, 2010
- Facebook Hiring in Brazil - February 4, 2010
- Naspers acquired Buscapé, leading comparison shopping search engine in Brazil and LatAm - September 29, 2009
[…] really need good news after the recently defections on its […]
[…] Google casi ya ha terminado de apoderarse del mercado de publicidad en Brasil tras el anuncio que dos redes, UOL y Buscapé, han decidido dejar a Yahoo!, y pasarse a Google. Brasil es el paÃs con el mayor número de usuarios de internet en América del Sur, y Google ya cuenta con Globo.com, Orkut (muy popular en este paÃs) y YouTube. UOL es el proveedor número 1 de servicios de internet, y Buscapé la página más popular para comparar búsquedas de compras. […]
[…] Marcelo Sant’Iago posts on the Multilingual Search blog that Google has won accounts from UOL and Buscapé to dominate the Brazilian search advertising market. […]