According to Nielsen//NetRatings, active home use of the internet increased quite dramatically in the UK in February2005 to 11% when compared with November 2004 – France and Germany saw smaller increases of 1.6% and 1.2% respectively whilst Sweden dropped by almost 3%.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way