Multilingual search

Digital marketing for global brands

Mario Lenoci

From GenAI to GenAPI: How marketers are transforming into AI architects

Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT, Claude and Mistral, today’s marketing teams are engineering AI-driven solutions

Mario Lenoci

The use of generative AI in content creation

As generative AI evolves and develops at a rapid pace, businesses must consider how they can adopt this technology and integrate it into their marketing and content strategies to avoid being left behind. Recently, I had the pleasure of co-presenting

Anna Milburn

Multicultural marketing: Strategies for targeting diverse consumer communities

Introduction As the world becomes increasingly interconnected, it is vital for businesses to adapt their marketing strategies to resonate with diverse consumer segments. Let’s start by looking at why. Multicultural marketing is vital today because consumers expect brands to reflect

Elin Box

Top takeaways from the International Search Summit 2024!

The International Search Summit 2024 took place last month and we were thrilled to welcome our highest number of attendees ever! We hope you all had a wonderful experience learning from the very best in the international digital marketing industry

Maja Morawska

How to tailor UX and UI for localised websites

For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions.

Agnieszka Gębara

3 benefits of effective content management

Content management is a vital but often overlooked part of a successful website strategy. Your content management strategy can mean the difference between a website that is up-to-date, attractive and achieves conversions, and one that is broken, frustrating for users

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