Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT, Claude and Mistral, today’s marketing teams are engineering AI-driven solutions
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on markets and discussions surrounding the future of artificial intelligence (AI),
As generative AI evolves and develops at a rapid pace, businesses must consider how they can adopt this technology and integrate it into their marketing and content strategies to avoid being left behind. Recently, I had the pleasure of co-presenting
Google Ads is a globally accessible advertising platform that offers a diverse range of campaign types tailored to different marketing objectives. For this reason, it is the most popular advertising platform for brands wanting to leverage the power of Google
Introduction As the world becomes increasingly interconnected, it is vital for businesses to adapt their marketing strategies to resonate with diverse consumer segments. Let’s start by looking at why. Multicultural marketing is vital today because consumers expect brands to reflect
The International Search Summit 2024 took place last month and we were thrilled to welcome our highest number of attendees ever! We hope you all had a wonderful experience learning from the very best in the international digital marketing industry
For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions.
