Audiweb has published research data profiling the online population in Italy for March 2009.
- 59.7 % between 11 and 74 years of age interviewed have at least one internet access (home, office, school or other place)
- Internet is available in 9,653 million Italian households (46.6 % of families)
- 72 % of connections are broadband with a “flat” profile (unlimited access)
- Access at home via computer is by far the most privileged type of connection – amongst those interviewed:
-
- 88,4 % were university students
- 64 % in the age group 11 – 17
- 61.3 % in the age group 18 – 34
- 19.3 % have access to the internet at work
People in Italy use the internet because:
- They can find all kind of information (46.1 %)
- They can simplify procedures by accessing remote sites (26.8 %)
- Internet can make work and study enjoyable or fun (22.7 %)
- Internet offers real time updates (22.4 %)
- It i possible to keep in touch with friends and relatives anywhere in the world (18.5 %)
People do not use the internet in Italy because:
- They do not know how to use a computer (58.9 %)
- They are not computer experts (15.8 %)
- They are not interested (23.8 %)
Occasional users declared they would use the internet more often if:
- Internet access were cheaper (34.8 %)
- Internet access via mobile phone were cheaper (13.9%)
- The speed of connections were greater (13.3 %)
- If there were less publicity (10.3 %)
The results presented were based on 7.892 interviews.
For more information: Audiweb
The following two tabs change content below.
Sante J. Achille
Latest posts by Sante J. Achille (see all)
- European Interactive Advertising Association Report Dec. 2010 - December 21, 2010
- Buy Tourism Online 2010, Florence – Italy - November 17, 2010
- Statistics on Internet Usage in Italy September 2010 - November 15, 2010
