Today, we launch a new business in the Webcertain family – Webcertain In-house! For many years, Webcertain Group has worked with leading global brands – especially in B2B. It has often been true that our work has been for internal … Read More
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is … Read More
We’ve just run another successful International Search Summit – and I’d like to take this opportunity to share with you what I think are the key takeaways. 1. Be prepared: Take voice search really seriously! “Hal” made his first appearance … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading … Read More
Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the first time will completely ignore the value of links. The change was launched against a slide backdrop … Read More
With the expansion of Google, Amazon, Facebook, Twitter, Apple, eBay, Yandex, Baidu, Naver, Alibaba and Yahoo – to name just a few – the world is moving at break neck speed into the digital age. But there is a very … Read More
As you can probably imagine, Webcertain collates a lot of data on global markets. Today marks the first release of our quarterly Budget Allocation data which examines how marketers are moving their online marketing priorities from region to region. The … Read More
John Mueller of Google Switzerland announced at the International Search Summit last week the launch of a new hreflang attribute known as “x-default” — along with a number of tips of global website managers which we will cover today. For those … Read More
It sounds like something from a health ad. “1 in 3 will be affected by duplication at some point in their lives.” There is no doubt that all SEOs have had to look at duplication and its impact in some … Read More
This blog talks a lot about the opportunities connected with expanding to other markets – but can it work the other way around too? Is it likely that your home market will be “invaded” by marauding businesses who do the … Read More
It is all very well the international SEO community rattling on about Hreflang tags and the like – but if you are a global marketer what are your real options? Global SEOs face a daily conflict between their own internal … Read More
Google has revised the advice it is giving to owners of international websites with regard to using canonicals and hreflang tags. Just a month ago, the International Search Summit in San Jose was advised by the Google team on an … Read More
Yesterday’s standing room only international SEO session at SMX Munich featured Johannes Müller of Google Zurich and one of Google’s most popular spokespeople, known in the forums as “johnmu.” In English, he typically goes under the name “John” so I’ll … Read More
Google has announced “New markup for multilingual content” which has sigificant consequences for anyone running websites in more than one language or in more than one country. This includes those with different versions for English for the US and UK … Read More
