Today, we launch a new business in the Webcertain family – Webcertain In-house! For many years, Webcertain Group has worked with leading global brands – especially in B2B. It has often been true that our work has been for internal teams inside large organisations, but at our core, we’ve always
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is visited by delegates from all over Europe. So, a fitting
We’ve just run another successful International Search Summit – and I’d like to take this opportunity to share with you what I think are the key takeaways. 1. Be prepared: Take voice search really seriously! “Hal” made his first appearance at last week’s 50th International Search Summit with a talk
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. Keywords are one such area where someone else’s opinion –
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading Russian search engine Yandex. February 23rd has a chequered history
Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the first time will completely ignore the value of links. The change was launched against a slide backdrop saying, “Without links at all.” Instead, Yandex will be giving
With the expansion of Google, Amazon, Facebook, Twitter, Apple, eBay, Yandex, Baidu, Naver, Alibaba and Yahoo – to name just a few – the world is moving at break neck speed into the digital age. But there is a very good reason why this is happening – and for exporters
As you can probably imagine, Webcertain collates a lot of data on global markets. Today marks the first release of our quarterly Budget Allocation data which examines how marketers are moving their online marketing priorities from region to region. The data shows the allocations of SEO, SEM and social campaigns
John Mueller of Google Switzerland announced at the International Search Summit last week the launch of a new hreflang attribute known as “x-default” — along with a number of tips of global website managers which we will cover today. For those of you who have not come across rel-alternate-hreflang annotation before,
It sounds like something from a health ad. “1 in 3 will be affected by duplication at some point in their lives.” There is no doubt that all SEOs have had to look at duplication and its impact in some form or other. But your SEO live is on a