The IABUK, reported in the Guardian says that paid for search advertising or pay per click, has risen by 57.7% this year over last. The finding comes in their annual study of online market share carried out with Pricewaterhouse Coopers and the World Advertising Research Centre. A YouGov finding also
Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year – the UK adn Sweden – interestingly not the US. The 8 countries are:- Australia Israel Japan Norway South Korea
Google’s vertical markets director, Jeff Levick, highlighted the importance of translation, machine translation in other words, during the “Future of Search” panel debate at London’s AdTech, which I was fortunate enough to moderate. Jeff pointed to the fact that there are twice as many Chinese speakers in the world as
Madar Research has released figures which show that the number of internet users in the Arab world exceeds 26.3 million with an increased growth rate in 2005 of 18% giving a 9 million increase. Penetration of access is quoted at 8.5%. The leading Arab country for access remains the United
Reuters reports that AOL France is selling its internet access business to Neuf Cegetel for $365 million as it overhauls it’s online business in Europe. The important point about the report is that AOL has simultaneously boosted its war chest by $365 million – not a small amount AND created
UK Plus reports that recent campaigns offering broadband for free in the UK (alongside telephone calls) has resulted in the worst quarter the industry has known in recent times – just 730,000 lines were added in the most recent quarter. As far as the delaying factor is concerned, this could
Accoona has launched its search engine into the European zone – in fact western Europe. The search engine – which is on a .eu at www.accoona.eu searches by language – rather than country. Currently, the EU version runs in English, French, German, Italian, Spanish, Portuguese and Dutch. Following the search
Abondance tells us that the Agence pour l’innovation industrielle (Industrial Innovation Agency) gave an update this week on progress with regard to 6 of its projects including the European search engine project ‘Quaero’. The project has a budget of 250 million Euros through 5 years and the AII’s press conference
Reed Elsevier has recently launched a search engine aimed at the business market in The Netherlands. Zibbsearch.nl is running on hundreds of servers in the United States and aims to conquer 20 percent of the business search market in The Netherlands within two years time. With 7,5 billion Euro netflow,
None other than Google CEO, Eric Schmidt, has been reported by Silicon India as saying that India will be the internet’s biggest market in 5 – 10 years. He also believes that Hindi, not Hispanic, could become one of the world’s three Internet languages, in conjunction with English and Chinese.