This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an important role in your marketing strategy. At Webcertain, we have
The travel and tourism industry is one of the world’s largest industries, and constantly growing. But what do we mean by this label? And what should marketers keep in mind when working in this sector? Here’s a taste from our Know-How guide. The travel and tourism industry As identified by
Internet penetration in Africa is lower than any other continent, at 18%. For this reason, Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where China was ten years ago, and about to really take
This blog post was updated on 21 May 2025. India is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a huge country, with the largest population in the world, which means there will likely
Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as social media plays a big role in the life of
Internet penetration in Kenya is higher than the African average, with 37 million Kenyans out of a population of 48 million being online. With 77% of Kenyans currently online and this number set to grow, if you are targeting the Kenyan market you need to have a good digital marketing
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either by speaking to the voice function of a search engine
This blog post was updated on 16 August 2024. Italy is a market full of opportunity for brands wanting to grow internationally. In this blog post, we have identified some of the key findings from our guide to digital marketing in Italy. Come with us on a journey through the
If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of advice when it comes to implementing PPC campaigns internationally. Let’s