Introduction As the world becomes increasingly interconnected, it is vital for businesses to adapt their marketing strategies to resonate with diverse consumer segments. Let’s start by looking at why. Multicultural marketing is vital today because consumers expect brands to reflect and respect their diverse identities and backgrounds. People want to
Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but it needs to be done right. To help with that,
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. One way you can gain an understanding of your target
Glossaries are an integral part of terminology management. Glossaries are compiled for companies to ensure the unity of style and terminology of translated documentation, as well as to aid in the translation of highly-specialised scientific, medical, technical and other specialised texts. A carefully crafted glossary helps to avoid discrepancies and
If a glossary is not created and integrated into the localisation workflow, the effects can be detrimental. In many languages, the meaning of the same word can be conveyed in different words or phrases. However, the terminology does not tolerate options; an incorrectly used term or an incorrectly chosen word
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by Katherine Khoo “Why translating your keywords and ads is a