Global Marketing News – 2nd March 2016 Souq is the Middle East’s first unicorn company The Middle Eastern ecommerce site Souq has received 275 million US dollars’ worth of funding, the largest ever amount of money to be raised in one funding round for a Middle Eastern ecommerce company. It
Global Marketing News – 26th February 2016 Baidu exposed for mobile user surveillance An online security firm has found that thousands of apps using code written by the Chinese internet giant Baidu are sending unencrypted sensitive data to the company. Citizen Lab found that Baidu’s mobile browser, Baidu’s Windows browser,
Global Marketing News – 24th February 2016 In which country is Twitter more popular than Facebook? Twitter has more monthly active users than Facebook in Japan. The social networking companies have just released their user figures for the end of 2015, revealing that Twitter has 35 million monthly active users
Global Marketing News – 19th February 2016 Ecommerce has limitations warns international retailer The German electronics retail company Media-Saturn Group has said that it wants to expand its network of physical stores after admitting that ecommerce has its limitations. 8% of Media-Saturn’s revenue currently comes from online sales, and the
Global Marketing News – 16th February 2016 Chinese ecommerce giant Alibaba takes new musical direction The Chinese internet giant Alibaba has bought a 4% stake in the South Korean music company SM Entertainment for 30 million US dollars. SM Entertainment is the biggest music, film and talent agency in South
Global Marketing News – 11th February 2016 WeChat sets its eyes on Africa The Chinese social app WeChat is setting its sights on the emerging African market. WeChat is a social network, messaging service, video and voice calling service and digital wallet. It is hugely popular in its home market
Global Marketing News – 8th February 2016 Chinese consumers say Happy New Year to retailers Today is Chinese New Year and research by Criteo has found that more people than ever before have been using the internet to do their shopping in preparation for the celebrations. Chinese people traditionally buy
Global Marketing News – 3rd February 2016 International ecommerce sales fuel Alibaba growth Alibaba, one of the most popular ecommerce sites in China, has released its sales figures for 2015. The figures reveal that online shopping is growing in the country, despite the Chinese economy in general suffering a slowdown.
Global Marketing News – 29th January 2016 Is AI the future of search? The leading Chinese tech company Baidu has announced that it will be investing more money in supercomputing technologies. Baidu’s President announced the news in a Bloomberg TV interview, saying: “Voice recognition, picture recognition, machine translation, deep learning
Global Marketing News – 26th January 2016 Programmatic advertising delivers best digital return Research by AdRoll has found that digital advertisers are planning to increase their spending on programmatic advertising more than any other form of advertising this year, with two thirds saying they were going to increase the amount