Global Marketing News – 24th November 2015 YouTube facilitates better international video reach YouTube has introduced several new options to allow users to translate their videos into different languages. The new tools will allow video titles, descriptions and subtitles to be translated, aiding content discovery to international audiences who otherwise
Global Marketing News – 19th November 2015 Virgin Media Tweet is serious lesson in social media blunders An unfortunate Tweet by Virgin Media has provided a serious lesson in social media blunders and how to recover from them. Virgin Media had posted a promoted Tweet featuring a picture of a
Global Marketing News – 16th November 2015 Online video advertising in Japan is all about awareness Research by Digital InFact and CyberAgent has revealed the online video advertising landscape in Japan. The study found that the vast majority of marketers who engaged in online video advertising did so to improve
Global Marketing News – 11th November 2015 Snapchat hits 6 billion daily views The social app Snapchat has announced that pictures and videos on the app are now receiving a staggering 6 billion views a day. This is a massive three-fold increase from just May this year, when the social
Global marketing news – 6 November 2015 Coc Coc takes on Google in Vietnam The Vietnamese internet company Coc Coc is pushing hard to take on Google in the country. Coc Coc is the second most popular web browser in Vietnam, coming after only Google Chrome. Coc Coc was created
Global Marketing News – 3rd November 2015 Education providers can capitalise on international online searches Google has just released data on internet searches related to international education. The data revealed that search queries about US universities were the most common, accounting for 35% of searches. Searches by Indian students interested
Global Marketing News – 29th October 2015 Google goes head to head with German publishers Google and German publishers have failed to reach an agreement regarding whether the search giant should pay publishers for content shown online, meaning that a court case could be on the horizon. German publishers argue
Global Marketing News – 26th October 2015 TV ads more effective than online ads in Asia People in the Asia Pacific region trust TV adverts more than online video adverts, according to research by Nielsen. Looking across 12 Asia Pacific countries, they found that 66% trusted TV adverts, compared to
Global Marketing News – 21st October 2015 Mobile marketing solution launches in China The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution. With 86% of China’s 650 million internet users going online using their smartphones, mobile marketing has become hugely
Global Marketing News – 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is expected to explode to 600 million US dollars within just