Global Marketing News – 13th October 2015 Pinterest just got interesting for international marketers The image-based website Pinterest has updated its search algorithm to help users find more local content. When users in certain countries search for a word, they will now be shown pins that are written in their

Global Marketing News – 8th October 2015 Japanese government attempts to cut cross-border ecommerce The Japanese government has introduced a new rule meaning that Japanese consumers must now pay taxes on goods such as music downloads and e-books bought from foreign websites. The tax currently stands at 8%, and this

Global Marketing News – 8th October 2015 Brazil outranks neighbours in social media stakes Research by comScore has revealed demographic trends for social media use in Brazil. The study found that the majority Brazilian social media users are aged under 35, with people aged 15-24 accounting for 30% of all

Global Marketing News – 2nd October 2015 Research reveals extent of ad blocking worldwide Research by comScore and Sourcepoint has revealed that ad blocking is far more common in Europe than the US. Ad blocking software stops adverts from appearing on web browsers. Users install them for a variety of

Global Marketing News – 29th September 2015 Microsoft teams up with Baidu to take on China Microsoft has entered into a partnership with Baidu to help boost its Windows software in China. In a softening of relations between the US tech giant and China, the Chinese President also visited Microsoft’s

Global Marketing News – 25th September 2015 Google running out of lives in France The French privacy watchdog the CNIL has said it will impose fines of up to 300,000 Euros, equivalent to around 335,000 US dollars, against Google unless the search engine immediately complies with the CNIL’s demands regarding

Global Marketing News – 22nd September 2015 Yahoo Japan adds to global marketing partnerships The South Korean video ad production company Shakr has entered into a partnership with Yahoo Japan. Shakr is aimed at small businesses and allows them to create video adverts for around 40 US dollars, with over

Global Marketing News – 17th September 2015 Google guilty of abusing dominance in Russia The Russian anti-monopoly regulator has found Google guilty of “abusing its dominant market position” in the Russian mobile market. In February of this year, the search engine Yandex asked the regulator to investigate Google over whether

Global Marketing News – 14th September 2015 Instagram opens up global opportunities for advertisers The image-centric social network Instagram has introduced three major changes to its ad platform in order to attract advertisers. It has expanded its ad platform to 30 new countries, including India, South Korea and Mexico, and

Global Marketing News – 9th September 2015 Google to re-enter China after 2010 censorship fight Google is allegedly planning to re-enter the Chinese market as early as this autumn. Sources familiar with the plan have said that Google intends to launch a Chinese version of its Google Play app store