Global Marketing News – 24th July 2015 Ebay India launches #SheMeansBusiness to encourage women into ecommerce Ebay India and Your Story have partnered up to launch a campaign called #SheMeansBusiness, an initiative designed to encourage women in India to become entrepreneurs and sell their products online. Female entrepreneurs can submit
Global Marketing News – 20th July 2015 Skyscanner and Yahoo Japan launch travel search engine The travel price comparison company Skyscanner and Yahoo Japan have partnered up to launch Skyscanner Japan in an attempt to crack the lucrative Japanese travel booking market. Skyscanner Japan will be a search engine dedicated
Global Marketing News – 15th July 2015 Businesses should look East for B2C ecommerce growth A study by SaleCycle has revealed ecommerce trends across the globe. Most B2C ecommerce sales took place in the Asia Pacific region than any other region so far in 2015, accounting for 33.4% of all
Global Marketing News – 9th July 2015 Naver to launch English-language live streaming service The South Korean search engine Naver has announced that it will soon be launching its first English-language service. Naver V will be a live streaming service allowing viewers to watch live broadcasts from various Korean celebrities.
Global Marketing News – 3rd July 2015 Alibaba launches 11 country-specific pavilions Alibaba’s T-Mall Global platform has just launched 11 new country-specific “pavilions”, sections of its site devoted to selling foreign products to Chinese consumers. The new pavilions are for the US, UK, Australia, New Zealand, France, Spain, Switzerland, Turkey,
Global Marketing News – 29th June 2015 Technology giant Alibaba sells US ecommerce flop Alibaba has sold its US-based ecommerce site 11 Main to a key American competitor, highlighting the company’s withdrawal from foreign markets as it seeks to solidify its position at home in China. 11 Main was sold
Global Marketing News – 23rd June 2015 Eiffel Tower and Louvre look to China for growth Several top French tourist attractions have launched accounts on the Chinese social networks WeChat and Weibo in an attempt to reach out to Chinese travelers. The Palace of Versailles, the Louvre, and the Centre
B Global Marketing News – 17th June 2015 Online marketplaces will rule global ecommerce by 2020 Online marketplaces such as Ebay, Amazon and Alibaba are expected to account for 40% of the global ecommerce market in 2020. In some countries, marketplaces already account for this proportion of the ecommerce industry,
Global Marketing News –11th June 2015 Middle East is leading global ecommerce growth A report by Payfort has revealed the Middle East to be the fastest growing region in the world for ecommerce. Ecommerce purchases rose by 45% in the Middle East last year, compared to growth of just 20%
Global Marketing News – 5th June 2015 Privacy app Disconnect files Google complaint to EU The app developer Disconnect has filed a complaint against Google to the EU, claiming that Google has abused their dominance by illegally removing their app from the Google Play app store. Google Play removed Disconnect’s