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Blog Author Archive

search-updates-2016
Cal O'Connell

The Top Search Engine Updates Of 2016

Global Marketing News – 22nd December 2016 We look at how the search landscape has changed throughout 2016, including a new algorithm from Yandex, and Google splitting its search index into two separate versions. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Cal O'Connell

Pokemon Go & Donald Trump Amongst Top Searches In 2016

Global Marketing News – 19th December 2016 What were the most searched terms this year? How was social media used? We look at 2016’s search data, on all major platforms. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

europe-ai-vr-13122016
Cal O'Connell

European Marketers Keen To Embrace AI And VR

Global Marketing News – 14th December 2016 Marketers in Europe are keen to take on AI and VR, Google has spearheaded a move to stop fake news sites, and Baidu is looking to refresh its approach in the US market. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of

Cal O'Connell

Google fights Canadian ruling in Supreme Court

Global marketing news – 9 December 2016 Google representatives have appeared before a Canadian court in a bid to alter a recent censorship ruling. The Russian Government has chosen Finnish operating system, Sailfish, as the backbone for all its government and state-owned organisations. And a survey in Sweden has found

indonesia-right-to-be-forgotten-06122016
Cal O'Connell

Indonesia Introduces Right To Be Forgotten Law

Global Marketing News – 6th December 2016 Indonesia has introduced a “right to be forgotten” law, the European Commission is looking to improve cross-border shopping, and Naver has moved to compete with Google Chrome. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

facebook-anti-semitism-01122016
Cal O'Connell

Germany Goes Head To Head With Facebook And Wins

Global Marketing News – 1st December 2016 Facebook has found itself at the heart of controversy in Germany, clothing has been shown to be the most popular cross-border purchase, and Baidu Maps now covers over 150 countries. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital

airbnb-china-28112016
Cal O'Connell

Airbnb Buying Into The Chinese Market

Global Marketing News – 28th November 2016 Airbnb is looking to buy its way into the Chinese market, B2B marketers have shown that they are doubtful of programmatic advertising, and BBM has revealed its new plans for Indonesia. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with

tencent-struggle-23112016
Cal O'Connell

Tencent Struggles With WeChat Expansion

Global Marketing News – 23rd November 2016 Tencent has revealed how it is struggling to expand globally, South Korea has refused to give map data to Google, and a study has found that rates of app abandonment are continuing to climb. Visit Webcertain.tv to watch the full bulletin or to watch a wide range

india-mobile-payments-18112016
Cal O'Connell

Indian Money Decision Has Knock-On Impact On Mobile Payments

Global Marketing News – 18th November 2016 The recent decision of the Indian government to scrap the 500 and 1,000 rupee notes has had a knock-on impact on the mobile payments industry, Google Translate is now using neural machine translation for 9 languages, and Amazon has filed lawsuits against two

alibaba-singles-day-2016
Cal O'Connell

Alibaba Smashes Singles’ Day Sales Records

Global Marketing News – 15th November 2016 Alibaba has broken Singles’ Day sales this year, Google has responded to an EU anti-trust investigation, and China has pulled ahead of the US in the m-commerce markets. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.