2020 has been an unforgettable year, bringing with it a unique set of challenges which have had many marketers frantically readjusting their tactics. As the year draws to a close, marketers are turning their attention to 2021, with hope and optimism that it will be a more stable, more positive
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst face-to-face interaction is important for student recruitment, online strategies are
Over the years, with the rise of influencer marketing, many opinions and stereotypes about the use of influencers have been formed within the industry. But more marketers are coming around to the idea of adding influencer marketing to their overall strategy. And the reason is simple: it just works! It
This blog post was updated on 30 June 2022. There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business’ brand awareness, engagement and sales. One type
This blog post was updated on 24 September 2025. Did you know that over half the world’s population is on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing strategy.